Knowing Your Market Is Your Key To Success


Achieving good sales is the ultimate goal of any business. Competitive pricing, near perfect product, reaching out to the correct audience and motivational advertising, are responsible for this and should be dealt with in any good marketing plan.

Personal Branding For Success


An Important part of branding is the image you portray.  You need to first be able to sell yourself to your potential customers. Think about it. The first impression a potential customer receives is from you.  Make it a good one. How can you accomplish this? Become an expert source. Become a great communicator. Research…

Are You Branded Yet?


Remember the importance of branding?   If you haven’t introduced a brand for you company yet, now might be a great time to start. Brands are an extremely effective marketing tool. When working with your companies brand consider the following techniques to ensure its development into an effective brand. Techniques For Promoting Your Brand  …

Ten Benefits of Branding


Branding is not just your logo, tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are – it’s what people say about your company…

4 Ways to Leverage a Small Business


Originally posted on Paynet Systems:
No need to pretend you’re a large company. Your small size can help you beat the competition! Given the recent economic crisis and the deep-seeded resentment consumers feel towards many large corporations, there is no better time to be a small business. Small businesses have the advantage of being easier to reach, customer-centric, innovation-driven,…


Originally posted on ex post facto:
Developing a sales strategy is critical for software-as-a-service (SaaS) startups. The first step in developing a sales strategy is to build a robust market segmentation. I’ve used data from the US Census to develop a segmentation that reveals some surprising facts about the SMB market and may help inform your…