4 Ways to Leverage a Small Business


Great little blurb about “being small has its advantages”.

Paynet Systems

No need to pretend you’re a large company. Your small size can help you beat the competition!

Given the recent economic crisis and the deep-seeded resentment consumers feel towards many large corporations, there is no better time to be a small business. Small businesses have the advantage of being easier to reach, customer-centric, innovation-driven, and incredibly nimble.

Here are your leverage points:

….Accessible.

How many times have you been told by a big company–and usually by email–that someone would get back to you to address your questions in 24 to 48 hours? Customers want to connect directly with you and they want to know that you do, too. As a smaller entity, focus on making the connection as easy and as quick as possible.  If you are able to have real people answer every call, that’s not a size deficiency–it’s a selling point!

….Approachable.

When customers contact your company, use…

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