An Important part of branding is the image you portray. You need to first be able to sell yourself to your potential customers. Think about it.
- The first impression a potential customer receives is from you. Make it a good one. How can you accomplish this? Become an expert source.
- Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.
- Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.
- Develop an ‘elevator speech.” Within the time that it takes an elevator to travel one floor – about 60-seconds – be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.
- Build your Rolodex. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.
- Balance your individual style with clothing that will appeal to those you are trying to impress.
- Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes.
- Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.
Your personal brand is one of your greatest business assets.
Put as much time and effort into it as you do in branding your product/service. In the end, if you can’t sell yourself, you’ll find it nearly impossible to sell your product.